Wednesday, April 25, 2007

Ideas were good, but the marketing was poor!

From April 19th to 21 The Youth Challenge organised by the youth ministry was a smashing event. It was a success story for those who had good advertisers bought by their money and a punch on the nasal bone for those who were not willing to advertise.

The organisation I work for participated too. Time was not in in my favour for this event and I had to say a 'NO' for the proposal of me being in charge to manage the event. Of course the right people were assigned the task and I was to go too to see it. I was in fact invited to go there.


Shafee: xaahir mire annahche youth challenge ah 2c da works v did, n giv yur comment inge
me: you want comments you got it!
Shafee: u know this time v did a perfect job, so ru cumin2youth challenge 2nite th



So, I was invited and I had to go. I really wanted to go, not only to see and comment but also to represent our organisation if possible. I went to the youth centre at about 22:30 and visited different stalls and completed the one complete round but I did not find our organisation's stall. I went back to the Help Desk and asked them, they did not even know that our organisation was listed. I went through the list of participants and found it and matched the stall number from a site map by myself and went to the stall which was located in the second building at a corner with no visible ads from a distance. Even when I was at about 10m I did not see the stall. The lighting for was dull, the stall looked empty, there were some four to five visitors and there were no banners of invitation. That was when one of the staff saw me and mentioned it to the head in charge of my presence and I was ignored. There were another senior staff and three secretaries. Since I was ignored by the head the rest also chose to ignore me too. They had some excuses; to start with the stall was remarkably not upto the standard of the fair, then of course it was one that does not even meet the image of our organisation and how things are done in our organisation. What I noticed most was that the head was talking to a some stall visitors refering to a photograph or a printed image of one of the historic scripts which was in bold terms really very interesting to the current generations. The poster or the picture was printed on an A3 paper so, the length of an A3 paper but a width of about 4 inches. It was an insult to the great artifact itself. I am sure that no stall visitor could try to read what was written on that script.

Now, let me show few picture of the stall if it had been this:

Say, I wanted to do a show, a fair open show. I chose to make a label for my daughter's music book. So, the label is going to be the show and it had to show that the book is for Music lessons.

I wanted to include some great images as demos of what music can be. So I chose Google Images to search the great internet archive of images related to music and out of first few hundreds I chose these images.



This image I thought I will include since it is the music note. Most people see this symbol as music.
















This image I chose since if any theory goes in and writing of music is required then obviously it gotta be this.














This image I included as I had to include one at least out of so many musical instruments Google gave results of.


















With the great collection in my possession all I had to do was add "MUSIC BOOK" to it and I had this as the final show:









I showed this to a cousin and she said, "It has no creativity and it looks DULL."

I felt insulted. I did my research on the internet. I know the basics of what I wanted to do, not to mention the music and the theory I learned from one of my best friends I listen to music and use software to create tunes which are never good to listen to. Oh well, I should not be insulted, she did not mean to. She only wanted to tell me the truth.

I had to do something about the label. All I had to do was show that I had good ideas there and I had to sell them, advertise and market the ideas I put together, my research only needed good marketing.




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